Theresa Cassiday

About me

Welcome! I have 30+ years of experience helping my clients and employers achieve their goals and build their successes. My commitment to their excellence includes keeping up on the latest technologies and understanding which trends will survive the test of time. Whether you are seeking someone for copywriting, content marketing, web design or proposal writing, I hope you will consider my past successes an indication of what I can help you accomplish for your business. I am also willing to consider relocating for the right opportunity. Thanks for visiting, and please don't hesitate to reach out to me with any questions.

Download my resume

Education

Wayne State College

1983 Wayne, NE

Bachelor of Arts in journalism and broadcasting. Graduated magna cum laude and with honors.

Study Abroad program

1982 Spain

Wayne State College and the Mangold Institute, Valencia, Spain. Earned college credits for one month of university classes and travel.

Collaborative IRB Training Initiative

2005 (CITI)

Training for the protection of human research subjects.

Grant Writing Workshop

2018

Sponsored by the Nonprofit Association of the Midlands, Omaha

Experience

President and owner/Content marketing manager

August 2008-Current Catena Creations LLC

Top-performing marketing professional with a record of producing exceptional ROI on SEO/content marketing. Excellent spelling and grammar, with strong familiarity with the Associated Press style. Outstanding communication skills with a history of effective collaboration across all organizational levels to ensure achievement of immediate and long-term marketing, branding and PR goals.

Webmaster

February to August 2008 Douglas-Omaha Technology Commission

Designed and managed websites utilizing Joomla, ensuring compliance with federal accessibility requirements.

Proposal writer

June 2007 - October 2013 Election Systems & Software

Drafted responses to Requests for Proposals (RFP) from U.S. and international government entities seeking elections-related equipment and services. Led project lifecycles for graphic design and content development of proposals, PowerPoint presentations, and sales/marketing materials.

Campus webmaster

February 2001 to June 2007 University of Nebraska Medical Center

Successfully managed overall content, design and branding standards for entire UNMC website (encompassing 75+ departments).

Design skills

Web design

Print design

Graphic Design

Copywriting skills

Short form/long form content

Proposal/technical writing

Editing/proofreading

Awards and honors

$5,000 Business Development Grant

Received a $5,000 Business Development Grant from the National Association of the Self-Employed (NASE), July 2009. Featured on the cover of their magazine, Self-Employed, in May/June 2010.

Women at Work series

Featured in the Women at Work series for The Daily Record, Omaha, February 2010.

UNMC Minority Health Education and Research Office grant

Awarded funding of $86,364 from the UNMC Minority Health Education and Research Office for one-year feasibility study of a web-based education program for teens with asthma, August 2005-August 2006.

Award of Merit, Paper Anvil Awards

Received from the Omaha chapter of the Public Relations Society of America, December 2003. For website and related coverage of UNMC's 3,000th bone marrow transplant.

Download complete resume for Theresa Cassiday

My specialties

Copywriting

Copywriting

Engaging copywriter with more than 36 years of storytelling experience in online and print media. Former journalist who can conduct research, interview subject matter experts, and write blog posts, web content, case studies, white papers, press releases, presentations, social media posts, newsletters, landing pages and more.

Content marketing

Content marketing

Results-driven content marketing manager with more than 22 years of content creation, website management and search engine optimization experience. Create and implement strategies for content marketing and SEO. Produced ROI on long-term SEO/content marketing campaigns for clients ranging from 450% to 1,100%.

Website design

Website design

Website designer and manager with more than 22 years of web design experience. Proven success in designing website architecture and wireframes, then filling sites with quality content − copywriting, photography, graphics, audio and video − tailored for effective online communication and search engine optimization.

Proposal/technical writing

Proposal/technical writing

Bid-winning technical and proposal writer with more than 28 years of experience. Have secured more than $85.1 million in funding through proposal and grant writing. Expert at taking complex technical and medical information and concepts and making them understandable in text and graphics, in both print and online media.

Current and past clients

cassiday-client-ess
NSRC
Omaha Steaks
Akridge
Dry Basement logo
WCPD
AmeriSpec logo
A&K Marketing
Osage Nation Environmental Solutions
EDC USA
MaidEasy logo
Omaha Rapid Response

Reviews and testimonials

Services icons made by Freepik from www.flaticon.com

Blog post: Keep foundation safe while planting trees
Blog post: Keep foundation safe while planting trees
Content Marketing, Copywriting
Blog post: Watering your foundation
Blog post: Watering your foundation
Content Marketing, Copywriting
Blog post: Keep lake house foundations stable
Blog post: Keep lake house foundations stable
Content Marketing, Copywriting
Polishing up a software website
Polishing up a software website
Copywriting, Proposal/Tech Writing, Web design
Osage Nation website text
Osage Nation website text
Copywriting, Proposal/Tech Writing
Metro Omaha Medical Society
Metro Omaha Medical Society
Copywriting, Proposal/Tech Writing
Dry Basement Foundation Repair website
Dry Basement Foundation Repair website
Content Marketing, Copywriting, Graphic design, Web design
Basement Engineering website
Basement Engineering website
Copywriting, Web design
Omaha Steaks SEO descriptions
Omaha Steaks SEO descriptions
Content Marketing, Copywriting
Emergency Dental Care USA press releases
Emergency Dental Care USA press releases
Content Marketing, Copywriting
AmeriSpec Home Inspections content marketing
AmeriSpec Home Inspections content marketing
Content Marketing, Copywriting, Graphic design, Web design
BDB Waterproofing website
BDB Waterproofing website
Content Marketing, Copywriting, Web design
Akridge & Akridge Chiropractic
Akridge & Akridge Chiropractic
Copywriting, Web design
Global Humanity Initiative website
Global Humanity Initiative website
Web design
Walnut Creek Pediatric Dentistry website
Walnut Creek Pediatric Dentistry website
Copywriting, Web design
Basement Engineering case studies
Basement Engineering case studies
Copywriting, Web design
Larsen & Larsen Auction Co. introduction package
Larsen & Larsen Auction Co. introduction package
Copywriting, Graphic design, Proposal/Tech Writing
Pest Solutions 365 folder
Pest Solutions 365 folder
Content Marketing, Copywriting, Graphic design, Web design
Emergency Dental Care USA folder and inserts
Emergency Dental Care USA folder and inserts
Copywriting, Graphic design
Omaha Rapid Response website
Omaha Rapid Response website
Copywriting, Proposal/Tech Writing, Web design
Nebraska Society for Respiratory Care website
Nebraska Society for Respiratory Care website
Copywriting, Graphic design, Web design
Convenient Care Plus flyers
Convenient Care Plus flyers
Copywriting, Graphic design, Proposal/Tech Writing
ES&S RFP Appendix: ExpressVote
ES&S RFP Appendix: ExpressVote
Copywriting, Graphic design, Proposal/Tech Writing
ES&S RFP response: Operational steps
ES&S RFP response: Operational steps
Copywriting, Proposal/Tech Writing
WordPress how-to guide
WordPress how-to guide
Proposal/Tech Writing
Smarter photography on your smart phone
Smarter photography on your smart phone
Copywriting, Graphic design, Proposal/Tech Writing
How to build a web presence without a website
How to build a web presence without a website
Content Marketing, Copywriting
Internet TV: Cutting the cable
Internet TV: Cutting the cable
Copywriting, Proposal/Tech Writing
Meet Juno, my #FreelancersFriend
Meet Juno, my #FreelancersFriend
Copywriting
Logo design
Logo design
Graphic design

Set up an interview

Omaha, Nebraska USA
theresa@catenacreations.com
402-541-5005
Freelance available
Remote available

Contact me